Five quick fixes for your author website

Do it once, do it right, and never do it again. 

These aren't fixes that will add to your daily list of things to do. They're fundamentals that are fire and forget techniques for any website.

Before I get into the details, let me ask you this: what's the point of having a website?

Some writers want to engage with other writers and with their readers. Others have social positions or agendas to push. Still another group of writers have websites because someone told them they should.

My reason is to sell more books. 

How do you sell more books?

You put the right book in front of the right reader at the right time. 

That's why these fixes are important. They help get the right readers to your site. (And for another very important reason I'll explain later, as well. )

There are two ways to get traffic to your site: paid traffic or organic search.  I'll get into the nitty gritty of those two methods in another post. I have a couple of certifications in those subjects and a good look at them is way outside the scope of this post.  But I want you to keep in mind this principle: the right book in front of the right reader at the right time.

This post is going to focus on a few things you can do immediately to increase the visibility of your website to search engines and that will make your website turn up in more web searches.  

And the other important reason I mentioned? Most agents and acquisition editors are going to want to look at your website. This is stuff they'll notice. Screw this up and it detracts profoundly from your marketing platform.

The five quick fixes are:

  • Add a Facebook pixel.
  • Install Google Analytics
  • Fix your OG (and I don't mean "Original Gangster")
  • Put ALT descriptions on all images
  • Check your header info

This is all stuff you can do yourself if you've got access to your website's code. They're also things you can get someone on Fiverr to do pretty easily.

Let's talk a bit about each one.

Facebook pixel

And two bonus pointers:

  • Links: check them all.

  • If you're selling your own books, set up an Amazon.com affiliate store and drive traffic there.

 

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