Selling Blue Pigs

Sell the small details, sell the big world. NOT the other way around.


This is closely akin tothe previous principle. Really, it’s just filtering the

above facts down to what you really need to sell the world.


Blue pigs, right? Remember Lonesome Dove and the blue pigs on the porch?


It’s like selling anything. Get the customer nodding over small things and

you’re going to close the sale. Get your reader to buy into one bit of your

world and they’ll forgive a lot later on. Remember, they WANT to

suspend disbelief. They WANT to love your book. All you have to do is

get it right so they can.


So, there you are. Four techniques for creating your world.


Resting on the seventh day optional.

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